Franz Laage

2024 / Apr 12 / 09:17 CEST

Ads Don’t Work That Way” makes the case for advertisement working by cultural imprinting rather than emotional inception. The idea of inception assumes that exposure to an ad creates an emotional bond in your brain. Resulting in your brain going “Nike good shoe” when shopping for new shoes. Cultural imprinting seems more comprehensible to me: You learn to associate a given brand with a given message. On top of that you learn that other people got the same message. “Wearing Nike shoe shows my peers how athletic I am (or want to be)”.

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