Franz Laage

2023 / Jun 12 / 07:29 CEST

Google search trained me to definitely not click on the first search result (that isn’t an ad). Too often it ends up being an SEO optimised, ad riddled hellhole. I’ve been using Kagi for a good month now, and I had to retrain myself that the first item is worth clicking on. That is also something that shows up on large e-commerce sites like Amazon or OTTO. The first few items will be sponsored ones that only very loosely match your search. That's one of the reasons I enjoy shopping on smaller sites: Their search matching might be a bit worse in detail, but the overall experience is much less enshittified.

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